Creative studio & software · Minneola, Florida

Production experience, in two forms.

A studio and a software company under one roof. The studio brings twenty-five years of motion, VFX, and large-scale production to agencies, brands, and themed entertainment. The products side builds software for motion artists and the teams around them — starting with Project Intelligence for After Effects.

Est. 2023 Abstract Notion Inc. hector@abstractnotion.io
Studio

Twenty-five years of taking on production challenges.

What we do

Motion, VFX, and large-scale visual production

From thirty-second spots to media projected across landmark architecture. The common thread is work that has to hold up on a real deadline, at real scale, in front of a real audience.

  • Commercials — 30+ produced for a national retailer
  • Motion graphics, animation, and visual effects
  • 3D modeling, lookdev, and rendering
  • Projection mapping and themed-entertainment media for theme parks worldwide
  • Generative-AI-assisted stills and video, art-directed from previz
How we work

The right hat for the project

Hector J. Ortiz directs, supervises visual effects, produces, or builds — whichever role the project needs — and assembles the crew around it. Projects are taken on where that experience meets a real challenge, not just fills a seat.

  • Director, VFX supervisor, producer, or artist, depending on the job
  • Crews assembled per project and scaled to it
  • Direct with brands and studios, or as a production partner to agencies
  • Organized, documented source files handed over with every delivery
Products

Know how a project is built without opening it.

In development · For After Effects

Project Intelligence

A companion app for Adobe After Effects that captures how a project is built — its comments, structure, assets, fonts, colors, and thumbnails — and keeps that context readable by anyone, inside or outside After Effects.

Every project you've worked on becomes a record you can hand off, revisit, or archive with confidence, instead of a heavy file only its author understands.

macOS & Windows · Private testing · projectintelligence.io

projectintelligence.io
Comments, promoted

Notes that survive the project

After Effects lets you comment on any layer or item, but nothing ever surfaces those comments. In a project with hundreds of layers, a note only helps if you already know where it is. Project Intelligence lists every comment in the project in one place — inside After Effects or out — and lets you organize and tag them, so you can leave a crumb trail for your future self or the next artist.

Handoff & archive

Diagnose in minutes, not days

Mark which comps are the render comps and which ones matter, and write notes alongside them about how the project is wired up and how the compositions relate. Whoever opens it next — another artist, or you in three years — gets a map of the build before opening a single comp, instead of days spent reverse-engineering it.

Visual record

A flipbook of every project

Project Intelligence captures thumbnails, not just metadata — for every composition, or every asset in the project, your choice. Each one gets a short sequence of frames rather than a single still, so you can recognize a comp at a glance without rendering or opening anything.

Offline library

Answers without chasing the artist

Every project is indexed into a library the whole team can search offline. Artists, leads, and producers can look up which fonts, colors, logo version, and file paths a past project used — without launching After Effects or waiting on whoever built it.

About

Experience on one side, tools on the other.

Abstract Notion was founded by Hector J. Ortiz after twenty-five years in motion design, visual effects, and themed entertainment — directing, supervising VFX, and producing for brands, agencies, and theme parks around the world.

The studio takes on production work where that experience makes a difference. The products side builds the software that experience showed was missing, starting with Project Intelligence for After Effects.

hector@abstractnotion.io

Contact

Working on something?

hector@abstractnotion.io
Agencies & brands

Send the brief, the deadline, and the deliverable specs. We reply within one business day with scope and a quote.

Project Intelligence

Interested in early access or press? Same address, subject line "Project Intelligence."